Car Case Study

Car Case Study

Learn how we helped a car dealership with digital transformation to create a digital strategy

OVERVIEW

The car market has been very disrupted, with consumers worried if they should buy, lease or rent, wait for electric cars to mature etc. Also, the buying experience has changed from dealership visits to online research.

CHALLENGE

The company did not establish a relation with walk in visitors in dealerships and research show that dealer visits has dropped to an average of 1,6 with the second visit being for actually buying the car.

SOLUTION

We developed a digital strategy to get a digital hook in all visitors, delivering personalized content on the model and dealership they visited through email, display and social channels, driving that second visit and measurable sales performance.

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