Entertainment Case Study

Entertainment Case Study

Learn how we helped a entertainment center introduce a new VAS

OVERVIEW

The entertainment center has a strong product offer at one of of Denmark’s best entertainment centers for families. It offers a range of ticket variants and a range of other services (value added services, VAS) in connection to a visit at it’s premises.

CHALLENGE

They wanted to expand the product offer in terms of new variants of annual passes and increase the attractivity via new VAS

SOLUTION

Out of a number of tested variants, we identified a significant potential for introducing a specific, new variant of annual pass. The conjoint analysis proved a good potential for increased sales of annual passes, higher footfall and a positive financial business case. Besides that, the project gave a solid foundation to prioritize which other services to focus on in the future work, besides the actual ticket structure.

Want to receive the latest case studies?    

Sign up to our newsletter