Kitchen Case Study

Kitchen Case Study

Learn how we helped a kitchen company optimize their content with a Live Panel Content study

OVERVIEW

The company operate and sell kitchens across multiple markets. To optimize content in terms of messaging, style and tone a Live Panel Content study was commissioned

CHALLENGE

In a market with fierce competition the companys content was benchmarked to key competitor content to provide digital emotional engagement data on how to keep consumer attention through the entire video. Selected “scenes” needed editing, others replaced.

SOLUTION

Test results & recommendations were used to edit content before re-applying content in other digital channels and markets with significant positive results looking at optimized View Through Rates as well as CTR.

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