Digital Analytics

Digital Analytics

Do you need to get a better understanding how your digital marketing activity works? With Digital Brand Lift, Digital Sales Lift and Business Capacity Algorihm we optimize advertisers digital marketing investments at scale. If your business need to know how well your programmatic works or just need to create a always on connection to effectivize your digital marketing activity, then digital analytics is just for you! 

Digital Brand Lift

Digital Brand Lift measures the uplift in brand KPIs from display and video ads by comparing exposed and non-exposed panelists.

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Digital Sales Lift

A digital Sales Lift Study measures the uplift in sales caused by programmatic by using viewable and non-viewable ads to construct test and control groups

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Business Capacity Algorithm

We help clients create an always on connection between their capacity or supply data and digital marketing activity.

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Interested in Digital Analytics? 

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Product & Services

Digital Brand Lift

Digital Brand Lift measures the uplift in brand KPIs from display and video ads by comparing exposed and non-exposed panelists.

TARGET GROUP

All companies & industries with digital media investments

TIMELINE

3 weeks

RESULTS

Get insights around which media drives the highest brand lift, which creative best communicates relevant brand associations and to what extent the campaign makes consumers aware of product USPs.

GETTING STARTED

Get a non-committal pre-meeting

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Get a non-committal pre-metting to learn how we can help your business with Digital Analytics

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Products & Services

Digital Sales Lift

A digital Sales Lift Study measures the uplift in sales caused by programmatic by using viewable and non-viewable ads to construct test and control groups

TARGET GROUP

All companies & industries with digital sales channels

TIMELINE

3 weeks

RESULTS

Get a scientific measure of incremental sales caused by programmatic, with insights around which media drives the highest sales lift, optimal frequency interval and optimized allocation between prospecting and retargeting.

GETTING STARTED

Get a non-committal pre-meeting

Contact usRead Case

Still wondering if we can help? Get a non-committal pre-meeting

Products & Services

Business Capacity Algorithm

When a business advertises a product that they are not able to deliver to customers due to limited capacity or supply – it is a complete waste of marketing budget. For example, an airline which advertises a flight or destination which is likely to be sold out without advertising. We help clients create an always on connection between their capacity or supply data and digital marketing activity.

TARGET GROUP

All industries with a limitation on short term capacity (e.g. hotels, flights, appointments)

TIMELINE

Setup: 2 weeks, Testing: 4 weeks

RESULTS

Capacity algorithms reduce waste in digital marketing channels including programmatic, Facebook and Search which significantly increases return on investment

GETTING STARTED

Get a non-committal pre-meeting

Contact usRead Case

Learn how we have helped others with Digital Analytics